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Kimeko McCoy

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Freelance journalist. Copy writer. Social media strategist.

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Kimeko McCoy

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Adweek Put the Newest Meat Alternatives to the Test

August 15, 2020 Kimeko McCoy

For the past few years, meat alternatives have been gaining popularity across the country. Adweek decided to pit the two biggest meatless brands—Impossible Foods and Beyond Meat—against their regular meat counterparts. We tested the new Beyond Meat sausage breakfast sandwich from Dunkin’, the Impossible Whopper from Burger King, an Impossible Taco from Taco Dumbo and both Impossible and Beyond burgers from Bareburger.
Can our meat experts tell the difference between the real thing and a product made entirely out of plants? 

In Adweek Tags Adweek, Advertising, Marketing
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