Experience

Audience Development Specialist

The Atlanta Journal-Constitution from Aug. 2016 - present

Lead social media campaign for AJC sports team coverage of SunTrust Park grand opening and Atlanta Braves new season accumulating more than 82,000 clicks across Facebook, Twitter, Instagram and Snapchat

Analyze efficacy of social media campaigns using audience growth and engagement metrics, and incorporating findings into AJC social strategy resulting in increased readership

Asses growth opportunities for emerging social media platforms to increase AJC readership and market penetration

Conduct Facebook Live interviews delivering various types of news including breaking, entertainment, opinion and sports


Content Producer/ City Reporter

Neighbor Newspapers from Sept. 2015 - Aug. 2016

Updated website with fresh content throughout the day, including breaking news; promoted audience engagement through official Tribune and Ledger News Twitter and Facebook accounts; grew Twitter followers by 10 percent per month and Facebook likes by 30 percent per month

Guided digital audience strategy using social media techniques such as asking questions, attaching art and conducting polls

Produced six to eight articles per week for the print editions of the Cherokee Tribune and Ledger News covering county courts, Woodstock City Council, crime and features

Curated online content for the Tribune and Ledger, drawing from wires, local news reports and social media. My double bylined piece about a Netflix drama series garnered 14,000 views

Collaborated with social media team to strategize two-way communication between newsmaker and news consumer


Feature Writer 

St. Augustine Record from June 2014 to Sept. 2015

Directed The Record newsroom staff regarding social media and audience engagement

Participated in St. Augustine promotional and branding director meetings concerning The Record’s promotion during the 450th celebration

Posted wire articles, news releases and staff stories online and updated website centerpiece up to four times per day

Promoted St. Augustine’s 450th anniversary through weekly researched historical features and profiles

Covered community events, police activity and government meetings in St. Johns County